Pricing Strategies | How much should I charge?

pricing strategies
Feb 17, 2021

Setting the right subscription price is a common dilemma that many EscortFans content creators find themselves in multiple times. It’s true that you can set the price you want and wait for the fans to arrive. But which price attracts the most fans to your profile? What pricing strategies should you use? What could you expect from the price you set?

We want to help you clear up some misconceptions when it comes to pricing because it’s a very important issue that needs to be addressed. We want you to understand the strategy behind it, as well as what to expect from it. Therefore, you can analyse which plan is best for you, because at the end, not every strategy works for everyone. Nevertheless, this blog can give you a solid base to get started.

Pricing Strategies | High prices

A High-price is considered between € 36 to € 50. We have the belief that the content creators with the highest subscription prices will earn the most income. But do they actually earn more? Yes, for each subscription you will earn more, but how many fans will you have paying that price?

Earning more will not only depend on the highest price you can put on your profile, but also on the number of fans that will subscribe.

Example

  • Subscription price = € 50 but you only get 5 fans = € 50 x 5 fans = €250 profit.

A high subscription price may not attract too many fans at the beginning unless you already have a loyal fan base or followers who would be willing to subscribe for that price or you have a great amount and quality of content published on your page. If not, then it’s probably not the best option to start with.

Pricing Strategies

We are not saying that you should not set a high subscription price. But you could start off in a better position by starting with a low price and increasing it over time as your fan base begins to increase. This way, you grow with them, and you won’t have to wait forever for a couple of fans who want to subscribe to your profile at a high price each month.

If you’re going for the high-price strategy anyways, then make sure to don’t overload your profile with Paid Posts. Fans already pay an expensive subscription price and the last thing they probably want to do is find tons of Paid Posts.

When is it good to set a high price on your profile then? The ideal is to increase your price when you have a STABLE fan base that would be WILLING to pay each month to view your content no matter how much or when you have a great amount and quality of content published on your page.

Pricing Strategies | Low prices

A Low-price is considered between € 10 to € 15. We can answer this for you: NO. This is the first thing we are going to say here. No, no, and no. A low, or relatively low price, does not mean that you will earn less money; This is not about the price, but about the number of fans that would subscribe to your profile 😉

It’s true that if your subscription price is very low, and you barely have fans, you will not earn much. But in general, a relatively low price is designed with the strategy of getting a high number of fans subscribing to your page.

Example

  • Subscription price is € 15 and you got 30 subscribed fans = € 15 x 20 = € 450 profit.

You may think that you can get more out of that price at first, and yes, you can; but it is a good base to start. Furthermore, it doesn’t mean that you are going to throw the price of your profile on the ground and put the minimum! But it is a good strategy to start gaining some fans and grow your first fan base.

Pricing Strategies

Prices with Higher Sales

We have talked about high and low prices, but not every price has to be set to the extreme. There is also an average price that fans can perceive as “acceptable”, whether you are starting out or have been on EscortFans for a while, so let’s see the most used Pricing Strategies:

Let’s talk about the BEST price for a profile based on the analysis of the most purchases made by subscription price, in case you don’t want to set your price at either the high end or low end.

According to our statistics, the average subscription price of content creators who get the most subscriptions is between € 15 – € 30, and why? Because it is a price that can be perceived as “affordable”, it is not too high, not too low.

Example

  • Your subscription price is € 20 and you have 40 fans = € 800 of earnings.

Does it work? YES, content creators who get more fans tend to have this subscription price range. Why? because Fans perceive it as a reasonable price they can assume each month.

Of course, not everything depends on the price. It also depends on the quality of your content, where and how much you promote your profile, the amount of content you’ve published etc. But in summary, between € 15 – € 30 is the ideal price for a profile according to the data we have collected.

Pricing Strategies

We hope that this Pricing Strategies article was helpful for you to clear some doubts about the price you are going to set on your page. No matter which one you use, make sure to always keep your page updated and post regularly.
Check out our latest Blog Article “Strategies to Gain and Keep your fans Subscribed“.

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