When it comes to perfect marketing timing, holiday marketing is extremely important! Holiday marketing is when you make use of an international/public holiday to promote yourself or your brand. An example of holiday marketing would be a Valentine’s Day or St Patrick’s Day sale or special. You simply won’t find a better time to take your products or services to the market! This type of marketing is the perfect timing to move your brand, whether through increased awareness, client retention, and relationship building or driving your sales up. Keep reading and find out the importance of celebrating every holiday with your fans:
Ways to do holiday marketing
- Launching a new product on special is always a great idea (ex. a new Paid Video).
- Get the most out of your content by catering to specific themes, based on what holiday is approaching.
- If you have content that isn’t doing well, this is a great time to run a discount on that content.
- If you’re new to the platform, this is a perfect opportunity to catch the attention of customers who enjoy holiday marketing.
Benefits of holiday marketing
- There is a much higher customer demand, compared to a typical day.
- Holidays create an extreme sense of urgency for the customer and therefore help you convert your sale much quicker.
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Do’s and don’ts
- Keep it simple and be straightforward about your campaign, don’t complicate the campaign.
- DON’T repeat campaigns you’ve done from the previous year or the previous holiday campaign.
- Ask for opinions, and accept requests and recommendations from your fans.
- Communicate your campaign well in advance.
- Thank your fans after a campaign. People enjoy spending more money on people who are grateful and polite.
- DON’T center your messaging around religion or politics alone. Your fanbase consists of diverse people and customers with different religious backgrounds.
Take advantage of holiday marketing and celebrate every holiday with your fans, it’s not every day we’re able to make use of this brilliant form of marketing.
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